Tuesday, February 2, 2021

64/100 Video - "I Missed Again" - Phil Collins (1981)

Today's clip is a shout-out to THE ultimate budget video.

In the video for "I Missed Again", Phil Collins not only lip syncs (natch), he also plays the air version of ALL the instruments. Horns. Guitars. Drums. ALL of them.

I've attempted to estimate the actual costs for producing this minimal video.

Based on 1981 costs...

  • one can of white paint for wall, so $10.
  • one camera guy for 30 minutes @ $20/hr, so $10. 
  • clothing provided in-kind, care of Phil’s closet.

Total estimated budget of a $20 US bill.

A few years later, in an ironic twist, Phil would be involved on producing one of the most expensive videos of the era. Stay tuned for that one...

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