Friday, March 19, 2021

19/100 Video - "Rockit" - Herbie Hancock (1984)

"Rockit" by Herbie Hancock was the first hit song to feature scratching.

The bizarre video, which features a host of animated mannequins, was one of the most innovative of the era. 

The video freaked me out as a teenager, with mannequins having seizures, banging their heads on tables. 

I went to bed thinking random items were going to burst out of closets and drawers.

Directed by Kevin Godley and Lol Creme, the very popular video won five video music awards in 1984: Best Art Direction, Best Concept, Best Editing, Best Special Effects, and Most Experimental Video. 

Along with Michael Jackson and Prince, Hancock was one of the first black artists to get significant airplay on MTV, but he barely appears in the video (he is shown in a few shots of the television sets), which was by design. 

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