Tuesday, March 9, 2021

29/100 Video - "Money For Nothing" - Dire Straits (1985)

The innovative video for "Money For Nothing" by Dire Straits was one of the first to feature computer-generated animation.

Apparently the characters were supposed to have more detail, like buttons on their shirts, but they used up the budget and had to leave it as is. 

The video was directed by Steve Barron, who describes below how it was an ironic video for MTV.

"The song is damning to MTV in a way. The characters we created were made of televisions, and they were slagging off television. 

Videos were getting a bit boring, they needed some waking up. And MTV went nuts for it. It was like a big advertisement for them."

This clip won Best Video at the 1986 MTV Video Music Awards.

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